“Don’t try to be original. Just try to be good. That sounds sort of naive but it’s true.” Paul Rand
One of the greatest graphic designers of the 20th century Paul Rand brought innovation and inspiration to the world of design. He has done logos for some of Americas largest corporations and companies including IBM (1972), American Broadcasting Corporation/ABC (1962) , United Parcel Service/UPS (1961), FORD (1966/ unfortunately never used but in my opinion 20 times better than what they have today), Westinghouse (1960), Yale University Press (1985), Consolidated Cigar Corporation (1959), Atlas Crankshaft Corporation (1964), just to name a few.