So here it is, my final poster for Sacramento State’s Annual Spring Show. The title of the poster is EXPO which means a large public exhibition, in this case, of the works from students in the design department at Sac State. My inspirations came from the EXPO ’67, ’70, ’74, the Seattle and New York World’s Fairs, and Bauhaus style. I wanted to bring more emphasis to the Spring Show by developing a look that is simple, bold, iconic, memorable, and timeless with a modern style. What drew me to the Expos and World’s Fairs was their iconic designs, structures, architecture, and overall identity. So I decided to develop a powerful logotype for the poster that could be used as a visual element of interest for poster and could be later applied to a system for the identity of the Spring Show. The triangle shape in the composition represents the educational system that the students of the three disciplines of the design program journey through. Each line represents a different department which includes photography, graphic design, and interior design. The lines within the triangle and their direction present the idea of ‘moving forward’ especially when the lines change color as they are leaving the triangle. This is idea/theme is also emphasized by the shapes of the letterforms in ‘EXPO’. The reason why the lines change color is because the students, who are graduating, are now ready for the professional world. The poster can have many interpretations but that is one of the literal ones that was most significant to the design. The final print was printed on canvas to enhance the paper texture quality of the background. Below is some of the process leading up to the final design.