TCHO Chocolate

TCHO Chocolate packaging

TCHO_currency style

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TCHO is a new chocolate company based out of San Francisco. With use of a sophisticated color palette and stunning packaging TCHO sets the bar for a new way of presenting chocolate. The identity was designed by Edenspiekermann run by the man himself Erik Spiekerman. Giving strong reasoning to all of their design decisions, TCHO Chocolate stands as a professional company presented in an appealing and memorable way. One of the most interesting qualities of the branding is the use of currency style for the packaging. Scott Hansen put it nicely, “a striking design which vaguely conjures the notion of European currency whithout making you forget you’re supposed to eat it.”

Via ISO50

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Filed under creative, Design, identity, packaging, typography

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