I just absolutely love the simplicity, elegance, and timelessness of this poster which was created by the design legend Armin Hofmann. The poster is for the AUDI 60 which was produced from 1968-1972. Can you believe it? This is pre-photoshop era! The fact that Hofmann was able to achieve such an intriguing visual is incredible especially with the AUDI logotype, which happens to be in of my favorite typefaces Univers, reflecting off the top of the car and appearing through the back window. The off white background is a perfect choice leaving the black car resting nicely in the composition. I would love to get a hold of this poster.

Via AisleOne


1 Comment

Filed under advertisement, Industrial Design, photography, typography

One response to “AUDI 60

  1. Pingback: Vintage Audi 60 Poster | Hana Kelley

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