Noel Martin ➡ Identity Programs

Noel Martin, who was a renown self-taught typographer and designer, studied drawing, painting, and printmaking at the Art Academy of Cincinnati. He later became an instructor there and was the long-time designer for the Cincinnati Art Museum, as well as a prolific free-lance designer. Martin was celebrated for modernizing museum graphics and industrial trade catalogs with his wonderful blend of classical and modern typography. In 1953, he was featured in MoMA’s landmark design exhibition, Four American Designers, along with Herbert Bayer, Leo Lionni, and Ben Shahn.

His spiral-bound self-promotional piece, Identity Programs, presents some of his iconic minimalist logos. I absolutely love the simplicity and timelessness of his work. His color choices are quite interesting as well using de-saturated warm hues in most of his work.

Found via grain edit.

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