I was really shocked to come across this the other day on AisleOne. I was drawn to the dynamic sequence design but when I looked at the bottom and found ‘J.C. Penney Company Convention’ I was stunned. After looking into the history of the poster I found that it was a one-off design for JC Penney and that the poster was designed during the late-1970s during a transition from an American general merchandiser to a to a streamlined department store with a closely integrated catalog business (container list). What a great way to find out about the influential designer George Tscherny.