A New Penney | Old Goodie

I was really shocked to come across this the other day on AisleOne. I was drawn to the dynamic sequence design but when I looked at the bottom and found ‘J.C. Penney Company Convention’ I was stunned. After looking into the history of the poster I found that it was a one-off design for JC Penney and that the poster was designed during the late-1970s during a transition from an American general merchandiser to a to a streamlined department store with a closely integrated catalog business (container list). What a great way to find out about the influential designer George Tscherny.

Advertisements

Leave a comment

Filed under advertisement, advertising, print, typography

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s