Modern Photography is Sexy

Demi S Camera

New Bauer C-1 Super 8

Modern Photography – October 1965 / Cover

1965 Interchangeable Lens Guide – Insert / Cover

1965 Interchangeable Lens Guide – Insert / Cover

Here are some of the highlights from Modern Photography magazine, Vol. 29, No. 10 from October 1965. Amy over at Aqua-Velvet put together a lovely post and provided some really nice shots from the magazine. What attracts me most to these advertisements and brochure covers is the very prominent use of Typography. Herbert Keppler, who was Modern Photography’s designer for 37 years, wasn’t afraid to go bold with his usage of type in the designs for the magazine. I just can’t take my eyes off of the Interchangeable Lens Guide. The grid use, bold type, and simple monochromatic images just do it for me. Now that is sexy!

Via Aqua-Velvet.

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Filed under advertisement, advertising, brochures, Design, photography, typography

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