Ran across this work today while I was browsing through Designspiration. The branding was designed by Robert Murdock who is the CCO at Method in San Francisco and goes by the pseudonym Postmammal. The name Postmammal is based on the notion that humans are always evolving, and are always looking for what’s next — essentially what’s beyond human.
It’s really incredible to see all of the concepts that were developed, logo evolution, and application of logo on multiple facets. I am currently working on two related projects in my graphic design courses and I definitely needed some inspiration like this stir up some creative juices. The use of pattern is unbelievable and helps the entire branding maintain a fluidness throughout every element of the campaign. The logo itself is clean, contemporary, and bold but doesn’t reach it’s full potential until the rest of the project is seen. The logo being dissected and then reapplied to a pattern really brings unity to the entire project. Scale also plays a major factor in this project because when the patterns are presented larger they have a stronger presence within the design compositions. You will definitely be seeing more Postmammal posts here on the blog.
Check out more work from Postmammal.