Lavafilm is a film company based in Oslo, Norway. What caught my attention to the branding of Lavafilm was the emphasis of a body of visual elements in creating an identity system in lieu of a standard logo. This collaboration between Henrik Wold Kraglund and Ludvig Bruneau Rossow implements a strong palette of custom typography and photography, as well as heavy use of a grid structure and grayscale color palette. The custom typography used for the identity is a striking exploration of merging a serif with a sans-serif typeface.
The concept for Lavafilm’s identity is inspired by natural disasters, such as volcanic eruptions and earthquakes. During an earthquake, solid objects will divide and move to random positions. This has been the basis for the development of our solution.
Via the Behance Network.