Lavafilm is a film company based in Oslo, Norway. What caught my attention to the branding of Lavafilm was the emphasis of a body of visual elements in creating an identity system in lieu of a standard logo. This collaboration between Henrik Wold Kraglund and Ludvig Bruneau Rossow implements a strong palette of custom typography and photography, as well as heavy use of a grid structure and grayscale color palette. The custom typography used for the identity is a striking exploration of merging a serif with a sans-serif typeface.
The concept for Lavafilm’s identity is inspired by natural disasters, such as volcanic eruptions and earthquakes. During an earthquake, solid objects will divide and move to random positions. This has been the basis for the development of our solution.
Via the Behance Network.
Ran across this work today while I was browsing through Designspiration. The branding was designed by Robert Murdock who is the CCO at Method in San Francisco and goes by the pseudonym Postmammal. The name Postmammal is based on the notion that humans are always evolving, and are always looking for what’s next — essentially what’s beyond human.
It’s really incredible to see all of the concepts that were developed, logo evolution, and application of logo on multiple facets. I am currently working on two related projects in my graphic design courses and I definitely needed some inspiration like this stir up some creative juices. The use of pattern is unbelievable and helps the entire branding maintain a fluidness throughout every element of the campaign. The logo itself is clean, contemporary, and bold but doesn’t reach it’s full potential until the rest of the project is seen. The logo being dissected and then reapplied to a pattern really brings unity to the entire project. Scale also plays a major factor in this project because when the patterns are presented larger they have a stronger presence within the design compositions. You will definitely be seeing more Postmammal posts here on the blog.
Check out more work from Postmammal.