I am often intrigued by design shown in its simplest, pure form. Typography is no exception. Explorations in Typography: Mastering the Art of Fine Typesetting by Carolina de Bartolo with Erik Spiekermann is a recently published book set to inspire and instruct designers in typesetting. The book is a visual collection of examples that allows designers to learn by looking and is casebound with ultra-thin bookboard, complete with yellow edges. This is indeed a coffee table book any designer should consider.
Explorations in Typography is published by 101 Editions and is available for purchase on explorationsintypography.com, an interactive website that allows users to explore setting type. Options in the toolbox include changing size, leading, alignment, and switching between mock or real text.
Ran across this work today while I was browsing through Designspiration. The branding was designed by Robert Murdock who is the CCO at Method in San Francisco and goes by the pseudonym Postmammal. The name Postmammal is based on the notion that humans are always evolving, and are always looking for what’s next — essentially what’s beyond human.
It’s really incredible to see all of the concepts that were developed, logo evolution, and application of logo on multiple facets. I am currently working on two related projects in my graphic design courses and I definitely needed some inspiration like this stir up some creative juices. The use of pattern is unbelievable and helps the entire branding maintain a fluidness throughout every element of the campaign. The logo itself is clean, contemporary, and bold but doesn’t reach it’s full potential until the rest of the project is seen. The logo being dissected and then reapplied to a pattern really brings unity to the entire project. Scale also plays a major factor in this project because when the patterns are presented larger they have a stronger presence within the design compositions. You will definitely be seeing more Postmammal posts here on the blog.
Check out more work from Postmammal.
Here are some really nice pieces by Gottschalk + Ash who I previously introduced onto the blog a few posts ago. Once again, I am impressed by their extremely dynamic compositions. What we have here is a severe case of Swiss precision! Check out my previous post on the Galileo Poster.
Demi S Camera
New Bauer C-1 Super 8
Modern Photography – October 1965 / Cover
1965 Interchangeable Lens Guide – Insert / Cover
Here are some of the highlights from Modern Photography magazine, Vol. 29, No. 10 from October 1965. Amy over at Aqua-Velvet put together a lovely post and provided some really nice shots from the magazine. What attracts me most to these advertisements and brochure covers is the very prominent use of Typography. Herbert Keppler, who was Modern Photography’s designer for 37 years, wasn’t afraid to go bold with his usage of type in the designs for the magazine. I just can’t take my eyes off of the Interchangeable Lens Guide. The grid use, bold type, and simple monochromatic images just do it for me. Now that is sexy!
Check out these beautiful brochure covers designed by Bob Noorda from Brionvega which is a Milan based electronic company.