I am a huge fan of Jesse Brew‘s work and I recently decided to take a look if he had any new work. To my surprise he had tons of new projects. This is one of the new series’ I ran across called Chairs. Very Mid-Century in its simplicity and all. If you haven’t seen his work before I highly recommend checking it out.
Category Archives: Design
I recently found out about Jimmy Turrell’s work through Jon’s on ISO50. His collage style is beautifully orchestrated by use of photography and illustration. Jimmy’s style is very unique and if you stop by his website you will most likely find yourself looking at everything he has created.
Check out his portfolio here.
So I have big news to announce. I have recently joined the Vhcle Magazine team! I have always admired the Vhcle vision and I wasn’t going to let this opportunity pass me by. During the process of hopping on board I also brought my friend, colleague, and fellow JetstreamProjector contributor Bruce Mai.
We were given the incredible opportunity with Issue 7 to break down and reconstruct the entire magazine to give it a new and refined look. What really helped us gain a true understanding of the essence of the magazine was doing research and analyzing the past issues with a critic’s eye. Right off the bat, some of the important changes we decided to make were to establish a new grid and to update the typography of the magazine while maintaining the sophistication and independent feel of previous issues.
Another important layer we wanted to introduce was storytelling. Photos can be arranged and cropped in a strategic manner in order to tell a story and we wanted to use this as a tool to engage readers at more than just a contextual level but to bring a level of nostalgia or story discovery aspect. This is not to say that every section of the mag has blatant stories. The photos and other visual elements were arranged in a way to tell simple stories of multiple interpretations and develop a mood using the rhythm. Disregarding the cookie-cutter technique each spread is unique on its own and works in harmony with the other spreads to create a magazine that is not only viewed but experienced.
The cover and spreads featured above are from Issue 7 which was released on September 11th. As from this point forward we will be bringing nothing but progress of the magazine to you. Vhcle Magazine is only available online but with our team stronger than ever we plan to be in print very soon. This is just the tip of the iceberg of the evolution of Vhcle.
Get on over to Vhcle.com to check out the full issue and drop a line because we love feedback.
Check out the Bruce’s previous post on the magazine here.
Just recently I took a trip down to the SFMOMA to view the marvelous exhibit of Dieter Rams and his work with Braun. With his amazing ideals and ethos displayed on the walls in bold words and physically showcased with his Braun product designs on clean displays the experience was inspiring and remarkable. I have found myself steering more towards the idea of minimalism in my recent years as a designer and definitely see myself exploring more of it’s principles in the near future and beyond. A wealth of knowledge was gained after my visit to see Mr. Rams’ timeless work with Braun but much more is to be learned of this ideal. I am working on a post to discuss my observations and to show them photographically. Stay tuned.
Stumbled on this new blog today called The New Graphic and through them discovered an incredible design agency call HELMO. I was stunned by all of the quality of their work. The posters above were from 2010 and 2011’s Jazzdor. They both show a wonderful usage of rhythm and pattern in typography which they do a fine job of integrating with the photography. The type placement in both posters really helps the viewer maintain a level of engagement. The Jazzdor 2011 poster has a beautifully inconsistent pattern of typography color over the chopped interval photography that is quite striking as well. I will definitely be posting more work from HELMO in the near future.
Launch 2011 is fast approaching. This premier event will entail displays of art, graphic design, photography, and major emphasis on fashion. This year’s music headliner is Neon Indian, a psychedelic synth-pop artist whose sound has been compared to a cross between New Order and a saw wave cutting a Doobie Brothers song in half. Currently touring with Sleigh Bells, they’ve also played the late night stages of Kimmell and Fallon, and received high praise from the New York Times, Pitchfork, and Rolling Stone, just to name a few.
Launch Festival is an invigorating audio and visual experience you won’t want to miss. This third annual festival will be on July 23rd at The Greens Hotel in Sacramento. For more information visit 5432Launch.com or to buy tickets online visit Ticketleap.com.
Vhcle is a lifestyle culture magazine based in San Francisco. This quarterly digital publication focuses on global notes, design, culture and fashion. Vhcle takes a collaborative approach to their content, working with writers, illustrators and photographers internationally.
We are a niche culture magazine where both the written content and design equally matter. It will appeal to the astute minds of today, as well as to those that are aesthetically aware, and will speak into society’s varying lifestyles with perspectives that are beyond the normal intellect.
Vhcle’s Issue 6 features an interview with Frances Chung, Principal Dancer of San Francisco Ballet and a photobook featuring illustrations of Blanca Gomez and photography of Phoebe Dahl and Matthew Tischler.
Find out more about Vhcle here.
Lavafilm is a film company based in Oslo, Norway. What caught my attention to the branding of Lavafilm was the emphasis of a body of visual elements in creating an identity system in lieu of a standard logo. This collaboration between Henrik Wold Kraglund and Ludvig Bruneau Rossow implements a strong palette of custom typography and photography, as well as heavy use of a grid structure and grayscale color palette. The custom typography used for the identity is a striking exploration of merging a serif with a sans-serif typeface.
The concept for Lavafilm’s identity is inspired by natural disasters, such as volcanic eruptions and earthquakes. During an earthquake, solid objects will divide and move to random positions. This has been the basis for the development of our solution.
Via the Behance Network.
I’d like to introduce our new JetstreamProjector contributor, Bruce Mai. Bruce is a Sacramento based visual composer who recently completed the graphic design program at Sacramento State University. Bruce is joining JetstreamProjector because he will bring a new level of design intellect to the blog.
Although noticeably contemporary, his work conveys strong qualities of Modernism and the Minimalist style through emphasis on typography, strong grid use, and simplicity. With his systematic, precise, and logic design sensibility he was one of the most inspiring individuals in our program. Bruce takes risks and is not afraid of asking questions to get to the core of a design problem.
Check out more of his work on Cargo Collective.