Category Archives: Magazine

The New Vhcle Mag

So I have big news to announce. I have recently joined the Vhcle Magazine team! I have always admired the Vhcle vision and I wasn’t going to let this opportunity pass me by. During the process of hopping on board I also brought my friend, colleague, and fellow JetstreamProjector contributor Bruce Mai.

We were given the incredible opportunity with Issue 7 to break down and reconstruct the entire magazine to give it a new and refined look. What really helped us gain a true understanding of the essence of the magazine was doing research and analyzing the past issues with a critic’s eye. Right off the bat, some of the important changes we decided to make were to establish a new grid and to update the typography of the magazine while maintaining the sophistication and independent feel of previous issues.

Another important layer we wanted to introduce was storytelling. Photos can be arranged and cropped in a strategic manner in order to tell a story and we wanted to use this as a tool to engage readers at more than just a contextual level but to bring a level of nostalgia or story discovery aspect. This is not to say that every section of the mag has blatant stories. The photos and other visual elements were arranged in a way to tell simple stories of multiple interpretations and develop a mood using the rhythm. Disregarding the cookie-cutter technique each spread is unique on its own and works in harmony with the other spreads to create a magazine that is not only viewed but experienced.

The cover and spreads featured above are from Issue 7 which was released on September 11th. As from this point forward we will be bringing nothing but progress of the magazine to you. Vhcle Magazine is only available online but with our team stronger than ever we plan to be in print very soon. This is just the tip of the iceberg of the evolution of Vhcle.

Get on over to Vhcle.com to check out the full issue and drop a line because we love feedback.

Check out the Bruce’s previous post on the magazine here.

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Filed under creative process, Design, Grid, Magazine, photography, publication, typography, Vhcle

Vhcle Magazine

Vhcle is a lifestyle culture magazine based in San Francisco. This quarterly digital publication focuses on global notes, design, culture and fashion. Vhcle takes a collaborative approach to their content, working with writers, illustrators and photographers internationally.

We are a niche culture magazine where both the written content and design equally matter. It will appeal to the astute minds of today, as well as to those that are aesthetically aware, and will speak into society’s varying lifestyles with perspectives that are beyond the normal intellect.

Vhcle’s Issue 6 features an interview with Frances Chung, Principal Dancer of San Francisco Ballet and a photobook featuring illustrations of Blanca Gomez and photography of Phoebe Dahl and Matthew Tischler.

Find out more about Vhcle here.

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Filed under art, Design, fashion, illustrations, Magazine, photography, publication

Pierre Debusschere Photography

I was walking through Newsbeat in Midtown Sacramento a few weeks ago and I was captivated by the cover of Dazed & Confused. I knew right away that it was The XX but I held the magazine in my hands and stared at the cover for a good amount of time before I even bothered to look inside. The man who orchestrated these eerie-dreamlike shots in the magazine is London based photographer and filmmaker Pierre Debusschere. His work embodies a multimedia crossover pushing a new way of seeing and creating fashion image. Check out more of his work on his work here.

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Filed under Magazine, Music

IN FLUXXX

Florian Tonello was born in Paris, France, and grew up in a musical environment with both of his parents being musicians and music teachers. In 1998, Forian  attended the Music Conservatory (Conservatoire de Paris) to learn drums and percussion. A few years later he created the alias Fluxxx derived from one his biggest inspirations Fluxus who he also sampled in his later work. After immersing himself in the music for the majority of his life but still not having much success in Paris, Florian decided it was time to move. With the advice of a few friends and his ambitions of expanding his music to a new level, Fluxxx was off to the city of San Francisco for a fresh start.

During my second to last semester in the Graphic Design program at Sac State I had the pleasure of interviewing Florian Tonello for my magazine Duotone which is a magazine exploring San Francisco’s most thriving neighborhoods. My team was designated to Haight-Ashbury. One of my favorite places to visit when I hit up the Haight is Amoeba Records located at the end of Upper Haight. With this in mind I decided to write my article on local a artist of the Haight. Amoeba’s website has a section called Homegrown which is where I first discovered Fluxxx. He was kind enough to meet up with me for an interview and photo shoot.

R: What would you  label your music as? Genre?

Fluxxx:

Electronic, composition, experimental, analog

R: Did you find out about The Haight before or after you moved to San Francisco? How did you hear abou the neighborhood?

Fluxxx:

I had only heard a little about the Hippie Movement before I moved.

R: Has the Haight influenced your music in any way?

Fluxxx:

It has opened my mind to new styles of music…at first I was really hip hop.

R: Do you mainly perform as a DJ?

Fluxxx:

All I do is perform as a DJ right now. When I am ready I will perform my music live…all I need is three more songs.

R: Do you collect Vinyl? What are your favorite record stores in the Haight?

Fluxxx:

Mainly Amoeba for everything, Groove Merchant in Lower Haight specializing in rare groove and other rare records, Rooki Ricardo who specialize in 7″ records…oldies, funky soul, and Twinkin for electro, techno, and experimental.

R: What has your experience been like with Amoeba records?

Fluxxx:

I always enjoy buying records from Amoeba because they have a large selection of music, that’s what pushed me to present them with my record and which was accepted by them it right away under their homegrown local artist program that included an add on the guardian paper and distributing my record in SF and Amoeba Berkley.  I had a very nice experience with an Amoeba team member, very good communication.

R: Would you  recommend other mucisians or people in general to reside in the Haight?

Fluxxx:

Yes. You can find pretty much anything you want here. Life is mellow here and people are friendly.

R: Who are some of your influences? Favorite musicians?

Fluxxx:

I’ve been influenced by all kinds of music, i realy like Charlie Mingus, Sun Ra, Bo Diddley, Muddy Waters, Robert Johnson, The Pretty Things, Silver Apple, Coxson, Lee Perry, King Tubby, Skatalites, Tommy MC Cook, Antony Red Rose, Caetano Veloso, Tom Ze, Too Short, Ultra Magnetic MCs, Fela Kuti, Clarence Reid, Eddie Bo, Arthur Russel, Liquid Liquid, Glen Branca, Joy Division, Liars, Joe Battan, Willi Colon, Armando, Lil Louis and many others check my podcast http://www.radio1730.org for live eclectique music.

R: I was reading your bio on Myspace and I noticed that you released an album a while ago called the “Flying Machine”. Can you tell us about that work?

Fluxxx:

Flying machine was a hip hop instrumental album I did in paris in 2001 basicly a time travel over the hip hop age from 80’s to 2000 that I produced and distributed myself.

R: What primary equipment do you use to make your music?

Fluxxx:

I’m using analog gear, Moog Synthetizer, Roland SH101, TR 909 Drum Machine, TR 606, space echo effect, boss pedal Effectjuno 106, Micro Korg, Casiotone, mpc 1000 sampler, and electrique guitar. I record on 8 and 2 tracks reel to reel and many others instruments like percussions.

R: Where have you performed in the Haight district?

Fluxxx:

I’ve DJ’d at Mad Dog but I forgot if there was any other places. I am also planing to do something over the Peacock Lounge very soon.

R: Where do you like to hang out at night in the Haight?

Fluxxx:

I would say the Mad Dog in the fog for rocksteady, Northern Soul Nights and that pretty much it, I don’t go out that much.

R: What are your long term goals with music?

Fluxxx:

Having enough gear to record, produce my music at home, start doing more live shows, producing other records like a series of 7 inches and try to collaborate with other musicians. I actually just finished a project called the vinyl object.

Check out his music on Myspace.

Check out more photos from the shoot on my Flickr.

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Ken Leung: Monocle

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Grain edit recently interviewed Ken Leung who is a London based freelance designer who helped launch Monocle magazine and until recently served as it’s art director. In the interview, Ken shares his love for Textas marker pens, his influences, and some of his favorite books.

I was rarely without my Textas (marker pens) as a kid and I remember spending hours drawing the logos of my favourite brands onto reams of computer paper. By the age of 10, I had pretty much memorized most of the well known corporate identities.

Monocle is a very well structured magazine with great use of typography, grid, and photography. Up until today I had never heard of Monocle but through my magazine research I was lucky to find it.

Read the rest of the Ken Leung interview.

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