Here is splendid ad for Gant Rugger. I found out about video by doing a little digging on the work of art director Albin Holmqvist who is also the man behind the amazing typography of the EF – Live the Language videos. Holmqvist really did a great job at creating the typography to complement the subject matter in a nostalgic manner. It really has that old fashioned feel which was achieved by the vintage filmography and type style and most importantly the fashion.
Perhaps by paying attention to this quick tutorial, the viewer may adopt a few pointers on how to gain an impeccable sense of style.
Commercial for Gant Rugger
Directed by NEWNEW by Fashion Tale.
Typography by Albin Holmqvist.
Vodpod videos no longer available.
Massimo Vignelli is one of my favorite designers not just because of the work he has produced but because of his design wisdom. His design philosophy is always so inspiring and gives a sense of hope for the future of design. Listening to his words in this short clip was really encouraging.
You have to train yourself to have vision, courage, and determination. These three things to me are very important. You have to work with people who have it and at the same time you have to have it so you can install it on people. You can excite them about it. You can show that you have a vision. You can show to them what they cannot see.
For the longest time I have felt torn between photography and graphic design. Over the last year I have really discovered that there were endless ways to blend the two disciplines. I have created photo dominant design compositions, played with type over an image, and even used images to create typography. The knowledge and understanding of design principles have really helped me develop a better eye as a photographer. I have learned to enhance the aesthetics of my compositions just moving my camera and cropping my view of the world in a certain way keeping focus on the balance and contrast of the shapes and objects that I am shooting. Photography in design and advertising is still widely used all over the world and we see it everyday on billboards, magazines, clothing, posters, etc. I know the blend of photography and typography is definitely a technique I am keep under my design arsenal.
When I first came across Herbert Matter I was astonished at the timelessness in his work. Soon after that I found out that he was one of the pioneers of combining photo-montage with typography and that didn’t surprise me at all. I’ve seen his works and his name has been discussed briefly in the graphic design courses I have taken but never did I have a true appreciation for his work until now.
The Visual Language of Herbert Matter is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer’s designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.
So if you are in San Francisco or live near the city you should definitely make time to go see the first sneak peek of this film 2pm this Sunday August 29th 2010 at Yerba Buena Center. I’ll be there for sure.
Visit the film’s website for more information.
Also, if you are in to it I would recommend reading about and watching the title sequence on Art of the Title.