The logos above are some highlights from the mid-seventies edition of The World of Logotypes by Al Cooper. Choosing marks based on their strong graphic quality Amy Henderson isolated the logos individually and into a three part series on here site Aqua Velvet. I’ve seen the book in person and I have to say that seeing the logos isolated like this really changes the way they I perceive them. Their true aesthetics are reflected so well with the surrounding white space and no distracting interruptions of that space. Check out Part I, Part 2, and Part 3 of the Aqua Velvet series. You can also check out all of the logos on Eric Carls Flickr who graciously took the time to upload each page of the extensive book.
Via Grain Edit.
I recently had a post from OMNI magazine from Eric Carl’s collection on flickr. I had have another post of his finds but I couldn’t fit all of it in one post. These book covers are from his Classi Sci-Fi and Fantasy set and contain works form the 1960s to the early 1980s. I absolutely love looking at these because there was so much imagination put into illustrating the covers. It’s like a breath of fresh air looking at these beautiful classic covers compared to the modern-day computer illustrated Sci-Fi covers. On top of that the wear and tear of these books really adds a nice touch on the fact that these books only look better as they age. I checked ebay and you can actually still find copies of these…I really need to pick up a few if not all of them.
Check out recent Omni Magazine post here.
I found these earlier on Eric Carl’s photostream on Flickr. These images are from OMNI Magazine circa 1980s. Most of the covers and images/advertisements inside are amazing often using vibrant colors on a black background. The folio magazine advertisement is technically not a part of OMNI but the ad is very catchy because of the large pencil balanced on the man’s back and the subtle use of typography, a really powerful image. The OMNI Magazine cover has an awesome custom type treatment for “OMNI” on an eerie landscape that looks like Mars. The photo of the man and woman uses wonderful spectral colors and overlapping effects to create an intimate visual. The Honda ad is just super rad and I would love to ride one of those around town. Finally, to top it off there are two remarkable images from Tron…I really don’t need to say much about those too! They are great. I’m definitely going to post more of his collection really soon.
In the meanwhile you should check out more of his collection on Flickr.