So here is Projection 2 from the JetstreamProjector inspiration bank on Designspiration. I chose to showcase the the three logos above because of their similar qualities and attributes. They all have the old college scholar feel with a subtle touch of masculinity. The first and last have a seal-like presence and the middle has a family crest style. The typography is strong and harmonizes well with the other elements of design that exist within each logo. If you take a look the line weights of the type and lines in each logo are very consistent with each other. All three are very memorable indeed. Check out Projection 1 if you have not done so already.
Ran across this work today while I was browsing through Designspiration. The branding was designed by Robert Murdock who is the CCO at Method in San Francisco and goes by the pseudonym Postmammal. The name Postmammal is based on the notion that humans are always evolving, and are always looking for what’s next — essentially what’s beyond human.
It’s really incredible to see all of the concepts that were developed, logo evolution, and application of logo on multiple facets. I am currently working on two related projects in my graphic design courses and I definitely needed some inspiration like this stir up some creative juices. The use of pattern is unbelievable and helps the entire branding maintain a fluidness throughout every element of the campaign. The logo itself is clean, contemporary, and bold but doesn’t reach it’s full potential until the rest of the project is seen. The logo being dissected and then reapplied to a pattern really brings unity to the entire project. Scale also plays a major factor in this project because when the patterns are presented larger they have a stronger presence within the design compositions. You will definitely be seeing more Postmammal posts here on the blog.
I’ve been meaning to post this for quite some time. I ran across it a few months back while I was getting my daily AisleOne fix. I found the Galileo poster after digging through the resources. The design is by Gottschalk + Ash Ltd. for The Theatre Company at the St. Lawrence Center. What captivated me about this poster is the simple grid use and the hauntingly enthralling symbol in the center of it symbolizing Galileo’s vision of space. Absolutely brilliant!
The logos above are some highlights from the mid-seventies edition of The World of Logotypes by Al Cooper. Choosing marks based on their strong graphic quality Amy Henderson isolated the logos individually and into a three part series on here site Aqua Velvet. I’ve seen the book in person and I have to say that seeing the logos isolated like this really changes the way they I perceive them. Their true aesthetics are reflected so well with the surrounding white space and no distracting interruptions of that space. Check out Part I, Part 2, and Part 3 of the Aqua Velvet series. You can also check out all of the logos on Eric Carls Flickr who graciously took the time to upload each page of the extensive book.
The Moodgadget logo is just simply amazing. I love the retro feel the logo-motion clip has which reminds me of the old PBS motion logo. Jakub Alexander runs the Moodgadget record label and is also a heavy hitter down on the ISO50 blog.
Maniakers Design is a Graphic Design group located in Masayuki Sato. These are some of the the logos they did for JEXPO ’70. I stumbled on these in flickr a while ago and I was really drawn to the simplicity and boldness of the logos and they are quite retro-looking. Simple but very memorable.
I watched Michael Jackson’s Moonwalker the day after he passed and I completely forgot about his catchy trademark at the beginning of the movie. If you haven’t seen this yet it is definitely worth a watch. The intro is a tribute the MJ and if you are a fan it is quite emotional. The movie was made back in 1988 so their is some wacky stuff in it but I think it is great. Check it out.