Tag Archives: minimalist

The New Vhcle Mag

So I have big news to announce. I have recently joined the Vhcle Magazine team! I have always admired the Vhcle vision and I wasn’t going to let this opportunity pass me by. During the process of hopping on board I also brought my friend, colleague, and fellow JetstreamProjector contributor Bruce Mai.

We were given the incredible opportunity with Issue 7 to break down and reconstruct the entire magazine to give it a new and refined look. What really helped us gain a true understanding of the essence of the magazine was doing research and analyzing the past issues with a critic’s eye. Right off the bat, some of the important changes we decided to make were to establish a new grid and to update the typography of the magazine while maintaining the sophistication and independent feel of previous issues.

Another important layer we wanted to introduce was storytelling. Photos can be arranged and cropped in a strategic manner in order to tell a story and we wanted to use this as a tool to engage readers at more than just a contextual level but to bring a level of nostalgia or story discovery aspect. This is not to say that every section of the mag has blatant stories. The photos and other visual elements were arranged in a way to tell simple stories of multiple interpretations and develop a mood using the rhythm. Disregarding the cookie-cutter technique each spread is unique on its own and works in harmony with the other spreads to create a magazine that is not only viewed but experienced.

The cover and spreads featured above are from Issue 7 which was released on September 11th. As from this point forward we will be bringing nothing but progress of the magazine to you. Vhcle Magazine is only available online but with our team stronger than ever we plan to be in print very soon. This is just the tip of the iceberg of the evolution of Vhcle.

Get on over to Vhcle.com to check out the full issue and drop a line because we love feedback.

Check out the Bruce’s previous post on the magazine here.

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Filed under creative process, Design, Grid, Magazine, photography, publication, typography, Vhcle

Caffeine

I featured this Brandt Brauer Frick in a post a long while back but I recently discovered there music video for the song “Caffeine.” The video was created by Danae Diaz and Patricia Luna based off of Diaz’s cover art for the Brant Brauer Frick’s album “You Make Me Real.” The video is very minimalist, which I love, and has a very simple yet engaging storyline. Reminds me a lot of the contemporary society of Japan, THX 1138, and a little bit of Kraftwerk’s “The Robots.” Drone!

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Filed under Minimalist, music video

Dieter Rams Inspired

Just recently I took a trip down to the SFMOMA to view the marvelous exhibit of Dieter Rams and his work with Braun. With his amazing ideals and ethos displayed on the walls in bold words and physically showcased with his Braun product designs on clean displays the experience was inspiring and remarkable. I have found myself steering more towards the idea of minimalism in my recent years as a designer and definitely see myself exploring more of it’s principles in the near future and beyond. A wealth of knowledge was gained after my visit to see Mr. Rams’ timeless work with Braun but much more is to be learned of this ideal. I am working on a post to discuss my observations and to show them photographically. Stay tuned.

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Filed under Design, Industrial Design, Philosophy, Uncategorized

The New Humans ➡ Avalanche

If you haven’t already heard, it’s time you found out about The New Humans’ debut ‘Avalanche’ EP. As the band’s designer for a year and photographer for over two, it’s been amazing to watch The New Humans grow into the colossal force they are today. On Saturday, August 21st, The New Humans and I will release ‘Avalanche’ at the Townhouse to the masses.

Rough art concepts for the ‘Avalanche’ EP began early this year. The entire identity of the EP was designed around a stunning photo from The Herbert Collection which I’d stumbled upon in Sac State’s library. I turned the first few pages of the beautifully aged book, saw the image, and immediately could feel and hear TNHZ‘s ‘Avalanche’ pulsing through the paper. After several meetings with the band, we all agreed the image would make the perfect centerpiece to build upon.

I created a wordmark for The New Humans using the realist and modern typeface Univers. I felt it expressed the personality of the band, especially when the right colors were applied. The artwork creates nostalgia and hints at old science fiction book covers and movie posters from the late 60s and early 70s – both major inspirations for me. An accent magenta color was added to show the new and contemporary feel of the band in contrast of the retro imagery. With the artwork established, I was able to apply it to a flyer and poster design. The front and back of the flyer is shown in the last image above.

-Raoul Oretga

As a musician, you are always searching for imagery that accurately represents your music. It’s a very hard and scary process. With our band exploring many sonic textures on this album, we were daunted by the task of capturing all the musical elements visually while still maintaing a sleek and simple design. Luckily, we’ve got Mr. Ortega on our side.

Before we began designing the artwork, Raoul and I outlined two general concepts for the EP – we wanted to use a found image, and with said image, create a visual entity. We talked about artists like Stanley Donwood (radiohead) & Scott Hansen (tycho) who we admired for constructing a brand of sorts with every album they design — a visual stamp made on the music which inevitably becomes infused into the music itself. Think Pink Floyd’s “Dark Side of the Moon” or Radiohead’s “Ok Computer”.

When Raoul first sent me the image from The Herbert Collection, I was floored. It was the first and only image he ever showed the band, and right away we knew it was the one. As Raoul mentioned, the artwork evolved rather quickly after that. The text was added, tweaked, and finalized in a matter of days. The interior jacket sleeve was designed using type as texture, and the jewel case inlay is a glitzy remix of the nostalgic cover. With these elements added, we feel like we were very successful in creating an accurate visual representation of the album.

To further our pursuit in creating an entity around the album, promotional posters and flyers were made using the album’s general design scheme. We also redesigned our websites in accordance to the colors and images of the album. Needless to say, we feel we’re well on our way to imprinting ‘Avalanche’ in the minds of the masses.

– Cole Cuchna

The ‘Avalanche’ EP Release Party is this Saturday August 21st at Townhouse in Sacramento. The night will kick off at 9 pm and you will finally be able to get your hands on a CD.

For more information, go to The New Humans ‘Avalanche’ EP Release Party event page.

Check them out on their website, myspace, and facebook.

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Filed under art, creative, creative process, Design, Music, packaging, print, Shows, TNHZ, typography