Tag Archives: raoul ortega

Designspiration P1

So I am starting a simple post series of my inspiration derived from my saves on Designspiration. If you haven’t got a chance to check out the site now is the chance. I was invited earlier this year to be a member of the site and have utilized this wonderful resource quite frequently. So above is just Projection 1 from the JetstreamProjector Designspiration inspiration bank. In these projections I will be posting just small selections of my most recent saves. The Projection 1 feature includes a wonderfully designed poster for the band Vintage Modernists, the essential Dieter Rams’ “10 Principle Principles of Good Design” poster, as well as a beautiful poster of the great Massimo Vignelli’s “5 Phrases to Live By.” Many many more to come.

Check out more of what inspires me: JetstreamProjector on Designspiration

Also, check out Bruce Mai’s inspiration: Threefoureight on Designspiration


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Filed under Designspiration, poster

The New Vhcle Mag

So I have big news to announce. I have recently joined the Vhcle Magazine team! I have always admired the Vhcle vision and I wasn’t going to let this opportunity pass me by. During the process of hopping on board I also brought my friend, colleague, and fellow JetstreamProjector contributor Bruce Mai.

We were given the incredible opportunity with Issue 7 to break down and reconstruct the entire magazine to give it a new and refined look. What really helped us gain a true understanding of the essence of the magazine was doing research and analyzing the past issues with a critic’s eye. Right off the bat, some of the important changes we decided to make were to establish a new grid and to update the typography of the magazine while maintaining the sophistication and independent feel of previous issues.

Another important layer we wanted to introduce was storytelling. Photos can be arranged and cropped in a strategic manner in order to tell a story and we wanted to use this as a tool to engage readers at more than just a contextual level but to bring a level of nostalgia or story discovery aspect. This is not to say that every section of the mag has blatant stories. The photos and other visual elements were arranged in a way to tell simple stories of multiple interpretations and develop a mood using the rhythm. Disregarding the cookie-cutter technique each spread is unique on its own and works in harmony with the other spreads to create a magazine that is not only viewed but experienced.

The cover and spreads featured above are from Issue 7 which was released on September 11th. As from this point forward we will be bringing nothing but progress of the magazine to you. Vhcle Magazine is only available online but with our team stronger than ever we plan to be in print very soon. This is just the tip of the iceberg of the evolution of Vhcle.

Get on over to Vhcle.com to check out the full issue and drop a line because we love feedback.

Check out the Bruce’s previous post on the magazine here.

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Filed under creative process, Design, Grid, Magazine, photography, publication, typography, Vhcle

Word and Image ➡ FEAR


This is Word and Image project #2 for my GPHD 145 Visual Image course. We had to choose a word from a list of four and express its meaning using image and type. The composition is divided into four cells each expressing the idea of fear. The bottom right is image dominant, the bottom left is type dominant, the top left is image only, and the top right is type only. I wanted to tell a story within and between the cells as well as with the overall composition.

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Filed under creative, Design, photography, print, typography

THX 1138 ➡ Intro V1

Vodpod videos no longer available.

I’m currently reconstructing the title sequence for the George Lucas film THX 1138 using Adobe CS3 Flash. This what I have completed so far and I will most likely be making variations to the background and type textures. To view full screen just click on the Vimeo logo on the video. Let me know what you think…Your comments are much appreciated.

more about “THX 1138_Intro V1“, posted with vodpod

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Filed under Design, film, typography, Uncategorized

TNHZ at Luigi’s Fungarden










Here are some of the photos I took of The New Humans at Luigi’s Fungarden during their show with Royal Bangs. TNHZ gave a killer performance to an electrified crowd surprising them with a brand new song to end the set. I’ll have more photos of the night on flickr soon.

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Filed under Music, photography, Shows, TNHZ

TNHZ Fever Print

TNHZ Fever print 2

TNHZ Fever Print

So here it is the first print for TNHZ’s debut single ‘Fever’. The New Humans will are making their single available in some record stores in Sacramento. So be on the look out for the poster in front and inside the record stores. I printed this one Super B size and then trimmed it down to 11 x 18.6 inches on a textured paper that compliments the aged look quite well. I’ll be updating this post with more details soon. You can also stay updated with TNHZ on Myspace and Facebook.

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Filed under Design, Music, print, TNHZ