Tag Archives: Sacramento

Ganglians + Jamie Harley

I was tapped into the wonderful work from the master found-footage manipulator Jamie Harley late last year with his work with Memoryhouse and recently included a video he made for their new “For the Years” EP. Jamie simply searches for perfect visual counterpoint to the songs he loves. He does this by deconstructing old films and remolding them to harmonize with contemporary indie music.

I really held myself back from including all of his videos in this post. This video for local Sacramento band Ganglians really brings the visual elements up to par with their stellar music. If you haven’t heard of this band I don’t know a better way than this to be introduced with this remarkable video for “Bradley.” The altered minimal color palette produces a cold feel of the film which, in its beautiful imperfection, projects the music and visuals in a harmoniously. Makes you forget that the film and music were originally separate entities. It is absolutely lovely that almost every frame/scene could be a stopped in any moment in time to create a photographic gem. Now let it soak in your vision and dissolve in your memory.

Check out more his work here.

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Filed under color, film, music video

The New Vhcle Mag

So I have big news to announce. I have recently joined the Vhcle Magazine team! I have always admired the Vhcle vision and I wasn’t going to let this opportunity pass me by. During the process of hopping on board I also brought my friend, colleague, and fellow JetstreamProjector contributor Bruce Mai.

We were given the incredible opportunity with Issue 7 to break down and reconstruct the entire magazine to give it a new and refined look. What really helped us gain a true understanding of the essence of the magazine was doing research and analyzing the past issues with a critic’s eye. Right off the bat, some of the important changes we decided to make were to establish a new grid and to update the typography of the magazine while maintaining the sophistication and independent feel of previous issues.

Another important layer we wanted to introduce was storytelling. Photos can be arranged and cropped in a strategic manner in order to tell a story and we wanted to use this as a tool to engage readers at more than just a contextual level but to bring a level of nostalgia or story discovery aspect. This is not to say that every section of the mag has blatant stories. The photos and other visual elements were arranged in a way to tell simple stories of multiple interpretations and develop a mood using the rhythm. Disregarding the cookie-cutter technique each spread is unique on its own and works in harmony with the other spreads to create a magazine that is not only viewed but experienced.

The cover and spreads featured above are from Issue 7 which was released on September 11th. As from this point forward we will be bringing nothing but progress of the magazine to you. Vhcle Magazine is only available online but with our team stronger than ever we plan to be in print very soon. This is just the tip of the iceberg of the evolution of Vhcle.

Get on over to Vhcle.com to check out the full issue and drop a line because we love feedback.

Check out the Bruce’s previous post on the magazine here.

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Filed under creative process, Design, Grid, Magazine, photography, publication, typography, Vhcle

LAUNCH 2011 + NEON INDIAN

Launch 2011 is fast approaching. This premier event will entail displays of art, graphic design, photography, and major emphasis on fashion. This year’s music headliner is Neon Indian, a psychedelic synth-pop artist whose sound has been compared to a cross between New Order and a saw wave cutting a Doobie Brothers song in half. Currently touring with Sleigh Bells, they’ve also played the late night stages of Kimmell and Fallon, and received high praise from the New York Times, Pitchfork, and Rolling Stone, just to name a few.

Launch Festival is an invigorating audio and visual experience you won’t want to miss. This third annual festival will be on July 23rd at The Greens Hotel in Sacramento. For more information visit 5432Launch.com or to buy tickets online visit Ticketleap.com.

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Filed under advertisement, advertising, architecture, art, Design, fashion, Music, photography, Shows

The New Humans ➡ Avalanche

If you haven’t already heard, it’s time you found out about The New Humans’ debut ‘Avalanche’ EP. As the band’s designer for a year and photographer for over two, it’s been amazing to watch The New Humans grow into the colossal force they are today. On Saturday, August 21st, The New Humans and I will release ‘Avalanche’ at the Townhouse to the masses.

Rough art concepts for the ‘Avalanche’ EP began early this year. The entire identity of the EP was designed around a stunning photo from The Herbert Collection which I’d stumbled upon in Sac State’s library. I turned the first few pages of the beautifully aged book, saw the image, and immediately could feel and hear TNHZ‘s ‘Avalanche’ pulsing through the paper. After several meetings with the band, we all agreed the image would make the perfect centerpiece to build upon.

I created a wordmark for The New Humans using the realist and modern typeface Univers. I felt it expressed the personality of the band, especially when the right colors were applied. The artwork creates nostalgia and hints at old science fiction book covers and movie posters from the late 60s and early 70s – both major inspirations for me. An accent magenta color was added to show the new and contemporary feel of the band in contrast of the retro imagery. With the artwork established, I was able to apply it to a flyer and poster design. The front and back of the flyer is shown in the last image above.

-Raoul Oretga

As a musician, you are always searching for imagery that accurately represents your music. It’s a very hard and scary process. With our band exploring many sonic textures on this album, we were daunted by the task of capturing all the musical elements visually while still maintaing a sleek and simple design. Luckily, we’ve got Mr. Ortega on our side.

Before we began designing the artwork, Raoul and I outlined two general concepts for the EP – we wanted to use a found image, and with said image, create a visual entity. We talked about artists like Stanley Donwood (radiohead) & Scott Hansen (tycho) who we admired for constructing a brand of sorts with every album they design — a visual stamp made on the music which inevitably becomes infused into the music itself. Think Pink Floyd’s “Dark Side of the Moon” or Radiohead’s “Ok Computer”.

When Raoul first sent me the image from The Herbert Collection, I was floored. It was the first and only image he ever showed the band, and right away we knew it was the one. As Raoul mentioned, the artwork evolved rather quickly after that. The text was added, tweaked, and finalized in a matter of days. The interior jacket sleeve was designed using type as texture, and the jewel case inlay is a glitzy remix of the nostalgic cover. With these elements added, we feel like we were very successful in creating an accurate visual representation of the album.

To further our pursuit in creating an entity around the album, promotional posters and flyers were made using the album’s general design scheme. We also redesigned our websites in accordance to the colors and images of the album. Needless to say, we feel we’re well on our way to imprinting ‘Avalanche’ in the minds of the masses.

– Cole Cuchna

The ‘Avalanche’ EP Release Party is this Saturday August 21st at Townhouse in Sacramento. The night will kick off at 9 pm and you will finally be able to get your hands on a CD.

For more information, go to The New Humans ‘Avalanche’ EP Release Party event page.

Check them out on their website, myspace, and facebook.

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Filed under art, creative, creative process, Design, Music, packaging, print, Shows, TNHZ, typography

Dusty Brown ➡ Harlow’s

Last night Dusty Brown performed with a live set and no computers and I believe it was there first time too! It was nuts. I was really impressed and I wasn’t the only one. The songs sounded saw raw! The lighting inside Harlow’s was so perfect for taking pictures too. These are just a few of shots I captured last night. Head over to my Flickr to check out the rest of the set. Dusty Brown is due to release new music pretty soon so stay updated on their Myspace.

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Filed under Music, photography, Shows

Sister Crayon ➡ (In) Reverse

Local Sacramento band Sister Crayon’s official music video for (In) Reverse really blew me away. I’ve know that they are talented and have so much potential but I had know idea how fast they are rising to the top. The song is taken from the album “Bellow” coming in June 2010 on Manimal Vinyl Records. Be prepared to see and hear a ton more of them in the near future.

The video was directed by New York photographer/director Robert Ascroft and was produced by Jill Roy at 3Star Productions in January 2010. Song co-produced and engineered by Scott McChane. Make-Up by Maria G. Jones & Celeste Linares.

Check them out on Myspace.

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Filed under Music, music video

SACRAMENTO ELECTRONICA

Sacramento’s Electronic Music Festival was a great success. The energy there was like nothing I have ever seen before in Sac. I managed to get a few shots during The New Humans show on Friday and a lot of Saturday’s show of Paper Pistols, Sister Crayon, Tycho, and Dusty Brown. You can see more of the photos from the festival on my flickr photostream.

ISO50 shows some love.

SAC.ELECRONICA.FEST.

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Filed under Music, Shows, TNHZ