World of Logotypes

The logos above are some highlights from the mid-seventies edition of The World of Logotypes by Al Cooper. Choosing marks based on their strong graphic quality Amy Henderson isolated the logos individually and into a three part series on here site Aqua Velvet. I’ve seen the book in person and I have to say that seeing the logos isolated like this really changes the way they I perceive them. Their true aesthetics are reflected so well with the surrounding white space and no distracting interruptions of that space. Check out Part I, Part 2, and Part 3 of the Aqua Velvet series. You can also check out all of the logos on Eric Carls Flickr who graciously took the time to upload each page of the extensive book.

Via Grain Edit.